Public Relations – The Dayton Hammon Ad & PR Blog

PR and Lobbying

March 28, 2020March 28, 2020 by Dayton Hammon

You’re at Capitol Hill. You want to convince senators that aren’t Bernie Sanders to vote YES on a new piece of legislation that — if it becomes law — will increase the profits of the company you represent. Now here’s my question: are you a PR professional, or something else entirely? Public relations has been … Continue reading PR and Lobbying

Crisis! (Of Public Relations)

February 13, 2020February 13, 2020 by Dayton Hammon

“A crisis is imminent . . . I mean to prepare” – The Monitor (played by LaMonica Garrett) A quote from “Elseworlds, Part 2”, part of the 2018 Arrowverse crossover event Elseworlds on The CW. We all know a crisis. We’ve seen it unfold before our own eyes. For some folks, the crisis they may … Continue reading Crisis! (Of Public Relations)

Value of Research

January 23, 2020February 13, 2020 by Dayton Hammon

Keywords: research, RACE, PR, McDonald’s Imagine for a moment, you’re an employee of McDonald’s PR Department, and you’re asked to do a campaign to spread awareness about McDonald’s new environmental program where for every 10 McDoubles purchased, McDonald’s will plant a tree to replace the ones burned by the wildfires in Australia. So what do … Continue reading Value of Research

What is Public Relations?

January 16, 2020January 27, 2020 by Dayton Hammon

Ladies and Gentlemen, welcome back! It’s been nearly a year since I last posted, but I’ve come to ask you an important question: What is Public Relations? Maybe you have an answer, or perhaps you don’t. Perhaps you aren’t certain about how to define it. That’s perfectly okay, because the truth is: no one seems … Continue reading What is Public Relations?